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Does it matter if you like the other company?

When one looks at this question objectively, the answer should be that it doesn’t matter if we like the other company or not. At the end of the day, managers and employees are paid to achieve their employers’ business objectives. Liking the other company, be it a supplier or a customer, is irrelevant to the question of whether the business objectives are achieved.

That’s the theory. What is the practice? Does it matter if you like the other company?



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