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Stay away from speculation when making decisions by focusing on factors within one’s control

In business, one often worries about what others will say or do. Yet, if one gives too much credence to what others may say or do, one is on the defensive and becomes reactive.

SBC or AT&T

In this blog about the SBC acquisition of AT&T, I suggested that SBC had likely considered how the new firm’s competitors would react to each possible strategy.

Asking about others’ likely reactions invites speculation about:

  • Ourselves
  • Our customers
  • Our competitors
  • The economic environment
  • And the reactions to our actions
  • Base Decisions on Facts that are Known

    When dealing with situations that we can’t know what will happen, models may be engaged. Or one may simply make the best decision possible under the facts that are known.

    The keys to making a good decision are:

  • Make the best decision one can based on the facts that are known
  • Monitor the results of the decision
  • Look for opportunities to improve based on the results
  • Plan the improvements
  • Implement the improvements
  • In short, focus on factors within one’s control.


    St. Thomas, US Virgin Islands 2003



    One Response to “Stay away from speculation when making decisions by focusing on factors within one’s control”

    1. January 28th, 2007 | 5:47 pm

      [...] This seldom works, and almost never works in the way that was intended.  As was suggested in this posting over a year ago, one way to deal with issues like this is to negotiate by focusing on factors [...]

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