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Good corporate citizens care about employees’ struggles

Good corporate citizens recognize that employees become members of a business family. Rather than expecting employees to separate life and work, these firms recognize that employees are human and they let employees care about each other.

When employees have deaths in their families, coworkers send cards, collect donations, take food to the employee’s family, and offer assistance.

These actions yield great return on investment for the firm and build stronger business teams. This is the one instance where the firms don’t care about return on investment… They do this simply because it is the right thing to do.



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