The other day, a friend and I were talking about business. My friend wants me to help him with some marketing issues that he is currently facing. As I told my friend, marketing isn’t my background. Seeing the world from a customer’s perspective is.

Whether one owns his or her own company, or is at a major corporation working in marketing, sourcing, finance, human resources, information technology, sales, or some other functional area, at the end of the day, there is only one thing that matters…

How well are you meeting your customers’ needs?

Waikiki, Oahu, Hawaii 2003

Filed by Coleen Davis at 6:21 am under Leadership, New Ideas