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Setting limits

Earlier today, Jill told me that she was not a very good business person.  Jill said that she keeps encountering scope creep, charges too little, gives discounts to customers that are unable to afford her services, and begins work without requiring a deposit.   

Jill’s situation seems to be quite common.  Setting limits is a challenge for Jill and a lot of other small businesses.  What can be done about it?

How might Jill position herself so that she doesn’t face this issue as often? 

If eliminating the issue is an unrealistic goal, how can Jill be prepared for this situation?



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