January 31, 2007
Secret Spoon, Free Advertising, and Valentine’s
On the way home from school, I heard a radio station giving rave reviews to Secret Spoon.  Someone had sent an employee of the radio station some hand-dipped strawberries. The radio station employees loved the fruit so they commented on the fruit on the air. Â
This actually happens quite a bit, at least in the US. When I was working on my MBA in 2000, one of the students worked for a radio station and said that people sent them food all the time. Sometimes, it actually did get discussed on the air.
 Having looked at Secret Spoon’s website and heard the reviews on the radio, I would probably try it for my Valentine.
Filed by Coleen Davis at 7:08 am under Gifts & Recognition, New Ideas
[...] I wrote about Secret Spoon and the free advertising on the radio in this posting. Today, Secret Spoon actually had an advertising on the same station that had given its [...]