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Negotiation scenarios: marketing and teasers

In a recent discussion, the subject of marketing came up.  A friend offered to host a website for two years at no cost.  He hoped that I would use his services after that point, even though a price would be charged.

What happens at the end of two years?  Often, at the end of two years, the supplier feels taken for granted as the customer moves elsewhere. 

 What options exist for dealing with this issue?  How might sincere desire to help people be combined with other approaches to have value for customers?

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