At the start of the month, AT&T Yahoo! told customers that the customers will receive unlimited storage for email and that graphical ads will soon appear in email ads.  This was intended as an “upgrade” to its offering and to allow other products to be developed.   

It kind of makes a person wonder…  Do people really want to be advertised to?  Aside from ads during the Super Bowl, does anyone really want to see the ads?  A lot of firms try to profile ads and show customers just what the customers want to see.  How about those customers who want to see zero ads?

Sometimes, firms offer customers the ability to opt out of the advertising  by paying a higher fee.  AT&T Yahoo didn’t offer customers this option.  Or, if customers were offered such a choice, it was buried in the fine print… 

Filed by Coleen Davis at 11:20 pm under Business Trends, Customers, Marketing