The other day, Sally asked for help with her business. Sally wanted people to make referrals to her. When asked who would be a good referral, Sally said, “anyone who needs my services.”

How many referrals was Sally likely to receive with such a response? Sally may receive referrals from such a response, but the referrals are likely to be all over the map.

What happens though if Sally tells the person how to identify a good referral? It may lead to more referrals, better referrals, and greater confidence in the referrals that are made.

The starting point when seeking better referrals is to know what problem you help a person solve.

Filed by Coleen Davis at 7:07 pm under Achieving Goals, Business Acumen, Business Tips, Networking, Solving Problems