Talking with friends the other day, it became apparent that there are several ways of seeing and dealing with performance measurement.Â
One of the people was a troubleshooter and project manager on major construction projects before he saw that technology was going to tie the hands of the foreman on the job site.Â
A second person has seen soft metrics abused and, as a result, believes that only hard metrics matter.
And, then there was me.  I had actually been evaluated on metrics in the corporate world.  Clients and my leadership agreed that I had saved $50 million USD over 5 years directly through my negotiations. Now, I would love to have seen even 1% of that savings. (Like that was ever going to happen! Not.)Â
What Mattered?
The contract savings sound impressive. I did beat my goals. My teams helped me shredded them. You see, I didn’t care about my goals because my goals didn’t matter. They were just numbers that made people feel they had value. Here is what mattered in my area, and these were the things that weren’t measured by procurement or strategic sourcing:
Were employees able to do their jobs?
Were customers being treated professionally?
Were we building relationships with customers?
Were our suppliers making referrals to our company?
When employees of our suppliers were out talking to their other customers, were they thinking of business opportunities for us?
Did our customers, suppliers, shareholders, and employees love the company and see its success as critical to their own?Â
In the grand scheme of things, these metrics mattered. They just weren’t measured. Yet, these were the metrics on which I tried to help my employers compete. And, I did it in a variety of ways such as:
Helping suppliers, customers, and employees understand what we were trying to accomplish and why it mattered.
Taking the time to listen to what people were saying, and finding ways to help, where I reasonably could do so.
Understanding what suppliers, customers, and employees were trying to accomplish; why it mattered to them;Â and how they were going to measure their success.
Learning about training, and becoming a bit of an expert in that area.
Doing what was right, especially when it was hard.Â
Leadership
Sure, it would have been nice if those steps were appreciated.  Many did appreciate them, by the way. Not everyone who should have, but that is a factor outside my control.  At the end of the day though, does it matter? There is only one person that every person has to look at in the mirror each day. Leaders do what they believe is right because they believe it is the right thing to do.Â
Sometimes, leadership means telling people things that are very unpopular. On occasion, the things are so unpopular that people might be fired.  That is a risk that every employee takes. Still, it is better to be fired for doing what is right than to be looking for work because a person has let the employer walk over the edge of the cliff.Â
In other cases, leadership means helping others see the big picture. In big organizations, checks and balances can lead people to see each other as enemies. In fact, the friend may be the person who says, “no” more than the one who says “yes.” Each person has to provide value and all roles have to contribute to organizational success.Â
Leadership also means helping people learn. A friend had tried to convince me to apply for a promotion to director.  Years after we worked together, the friend said, “you know, I never realized just how important learning is to you.” Well, helping others learn is the most important job that a leader has. Bar none. Leaders have to help others develop their skills. Sometimes, that means that they have to let people make mistakes. They even have to allow people to fail. That is a tall order for anyone who is evaluated on a quarterly basis by shareholders. Can large public companies survive in an environment in which people in leadership roles are evaluated in this manner?
Leadership also involves bringing people together for a common purpose. Leaders are the spokespeople and the visionaries who help people see the big picture. They, and they alone, help people create a whole that is bigger than the sum of the parts. They, and they alone, help people understand how the pieces of the puzzle fit together. When self-interest encourages selfishness, leaders help people align their interests and do what is right. And, leaders like this should be found in every organization at every level. They are the glue that helps teams operate.
So, who are the participants in the discussion? What do they do today?
Businesses
The corporate world demanded more than the three participants in the dialogue could give. It asked us to stop leading and start following. It asked each of us to stop caring, stop trying, and stop fighting for it.
Although each of us had happily followed for many years, we left the corporate world.  Today, one of the three operates a small family fishing lodge. One of the three works odd jobs, from time to time. Today, I teach part-time, am writing a book about negotiations, and have a start-up consulting business. Three different steps on the path, a path that many have walked. Nothing especially noteworthy about any of us.
At the end of the day, the emphasis on metrics and the wrong metrics explains our actions.
Metrics
Organizations love metrics. Revenue, headcount, budget, sick time, referrals, upselling, good jobs in eight, customer satisfaction, employee satisfaction, audit scores, and benchmarking are used to:
- Define value
- Allocate resources
- Determine success
- Measure relative contributions
- Grade people and the organization
And, within limits, measuring results is a good thing. However, there are some other sides of numbers that can cause problems for organizations. Here are a few of the challenges with reliance on numbers:
The wrong things are being measured.Â
Organizations often measure the factors that are easy to measure, rather than the metrics that matter to customers, shareholders, employees, and the organization.
Systems for measuring “stuff” are developed before or independently from defining the vision and goals that results would be measured against.
Numbers are being given undue weight.
People are hired and told to beat metrics. Often, these metrics have little value in terms of organizational success.
Pressure to beat prior results can lead to stress which can cause or contribute to health issues, dissatisfaction, employee turnover, and higher training costs. Â
Competition among people within an organization which prevents people from working together for the good of the organization.
Perception that people who have a life away from work are not team players.
Too much emphasis placed on objective metrics, and too little emphasis placed on soft metrics, and factors which contribute to them.Â
What do these metrics mean? Should firms stop measuring results? If not, what should they do?
Approaching metrics
Metrics are a tool and, if used wisely, metrics can provide valuable information. On this, all three people agree.Â
When metrics are being used, it is a good idea to take a structured approach to developing the metrics.
Define what is to be accomplished.
What is the vision?
How will we know that the goal has been accomplished?
What metrics will be used to define value for the organization, its employees, its customers, and its suppliers?
Why do these metrics matter?
How can these metrics be measured?
Understand why it matters.Â
What are the consequences of a slight change in these metrics?
Why are these metrics important?
How will changes in the business be show up in these metrics?
Are these metrics going to lead to a better business over the short-term and the long-term?
 Decide what constitutes success and how the results will be used.
What should these metrics be?
How will the actual results be measured? When? By whom?
How will these metrics be used in making business decisions?
The next time someone talks about metrics, encourage them to remember common sense and to make sure they are measuring the right thing, rather than measuring things right. Help them to be sure that they are doing what is right, rather than settling for what is easy, proven, or tried and true.Â
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